Robbie
DMZ X HUMBER FINALIST
Problem- Reaching out to the required target audience can be challenging for a startup, especially when it's a limited pool.
Insight- In an industry where insurance claims are exaggerated and exploited, insurers need someone on the inside looking out for their interests.
Big idea- Your man on the inside
Team (click to check them out!) :
Ayush Madhamshettiwar (AD)
Payal Kadam (AD)
Mason Boult (CW)
Challenge: The target audience is exclusively tailored for CEOs of insurance companies.
bigidea
With Robbie, you can have an agent on the inside giving you real-time, actionable intelligence about the drying process. Robbie helps reduce claims costs, cycle times and environmental emissions thanks to his state-of-the-art technology.
By giving Robbie a persona of an “inside man”, Robbie becomes more than just a device that saves money.
A serious yet slightly playful tone speaks to the target on both the human level and through their roles as insurers.
1. LinkedIn posts
2. facebook posts
3. insurance magazines
4. email marketing
5. PR stunt
Sending a confidential portfolio file revealing how secret agent Robbie is the man on the inside who directly saves money to the CEOs of the company.