LOKI season 2
Challenge: MCU is experiencing a decline in its fanbase and hype and viewers are not that interested in their shows right now.​
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Insight: Daylight saving time begins in Canada before the premiere of the final episode.
Idea: HACKING REALITY
this campaign is divided in 3 phases
phase 1
Miss Minutes will start projected on all huge clocks in Canada.Embark on a captivating journey with Miss Minutes, the playful mascot of the Time Variance Authority, as she takes control of clocks across Canada. Watch as time bends and twists under her playful gaze, blurring the lines between fantasy and reality in a mesmerizing display of mischief and charm.
phase 2
Get ready for a bold move: On November 3rd, the day of the Daylight Savings Time change, Miss Minutes will start popping up on digital billboards all over Canada, teasing the release of Loki Season 1. Blurring fiction with reality, this unique approach sparks intrigue and anticipation. Stay tuned for the big reveal: the announcement of the release date.
phase 3
On Daylight Saving Day, just before the release of the last episode of Loki - Season 2 on November 9th, Loki himself will give a public announcement about the time change. Leveraging the Marvel Cinematic Universe's appeal, this stunt engages fans and new viewers, sparking viral conversations. The broadcast highlights time manipulation and reality bending, offering a taste of the excitement and intrigue to come.
People started talking about Loki!!!
