PORTA
PORTA X HUMBER FINALIST
Problem: Develop an ad campaign to introduce PORTA's Pizza products in the US while encouraging sign-ups for their meal kit subscription service.
Insight: Busy parents in families where both partners work have limited time to plan dinners and prioritize quality.
Big Idea: Introducing the newest (Italian) addition to your family.
"Meet Carmela, she is your sassy, rich aunt."
"Meet Gino, our favorite grumpy yet sweet grandpa."
"Meet Loretta. She is your sweet, young sister you can never be mad at."
"Meet Massimo, he is your cool uncle. Loves smoking cigars and sipping margaritas."
1.QR scan
2.earn slices
3.unlock characters
4.Rewards
ar filter
packaging tape for each character, making them easily recognizable, enhancing their iconic status and adding a fun twist to the packaging.
Characters POP on the packaging tape