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Brief
Get: Gen Z and millennials who often engage in adventurous sports and think plain water is boring
To: Try BLK water
By: Telling them that it's For Those Who Want More because it is more than just water.
Team :
Ayush Madhamshettiwar (AD)
Payal Kadam (AD)
Kajol Kaint (CW)
The additional nutrients infused in BLK water provide the energy needed TO GO EXTREME
Nike X BLK:
BLK Water's fulvic acid, electrolytes, and minerals supercharge the body, perfect for our target audience. Partnering with Nike, the epitome of empowerment, was a natural fit. We wanted to get people to push their limits and join us for Night Time Extreme Sports on World Sports Day.
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